
FACETS MULTI-MEDIA: The Experience Needed to Formulate Unique Solutions
For 30 years, Facets Multi-Media has focused on developing innovative programs for children. Film critic Roger Ebert has called Facets' children's programs, %u201COne of the great movie treasures of Chicago.%u201D The American Academy of Pediatrics refers to the Chicago International Children%u2019s Film Festival as %u201Ca jewel representing the very best in international children%u2019s video, film and television programs.%u201D
1975-1983
Facets launched the nation's first multi-cultural film exhibition program for children with weekly, year-round screenings throughout Chicago neighborhoods and suburbs. A massive outreach program was also initiated, involving 300 Chicago daycare centers, schools, hospitals and community centers. The program provided films, equipment, study guides and workshop leaders free of charge.- Almost 1,000 children's films were tested with child audiences, resulting in the first comprehensive study of films particularly suited for young (preschool) children.
- The Children's Film Distribution Network, a low-cost rental library of the best children's films, was created and distributed to schools and community centers throughout the Chicagoland area.
- A groundbreaking study, "Hispanic Children's Film: Toward a Viewer-Responsive Media," identified the best Latino-image and bilingual children's films. This study is used by over 800 libraries, television stations, and school systems.
- Facets established a video library of 800 of the best children's films worldwide available for low-cost rental and sale at Facets.
- Facets released Facets Non-Violent, Non-Sexist Children's Video Guide, in 1995, a 234-page book, that helps parents and educators identify the best children's films available on home video.
The Chicago International Children's Film Festival
In 1983, Facets founded the Chicago International Children's Film Festiva l, the first competitive festival of films for children in the U.S. The impetus for the Festival came from a need to introduce new, culturally diverse films for children to American children's audiences, and to recognize excellence in children's filmmaking. In addition, we sought to empower children by involving them directly in the jurying process. From its inception, the Festival has had independent juries of children and adult media professionals awarding prizes in multiple categories.The Chicago International Children's Film Festival provides screenings both for schools and the general public. Educators bring their classes to school screenings during the fall Festival to view international films. Films are used as a springboard to class-work in a wide number of subject areas, including geography, math, music, social studies, art, health and language studies. After screenings, children are engaged in discussions with filmmakers and Festival personnel. These discussions are designed to lead children and teachers toward powerful dialogue about the role of television and film in their lives. The impact of violent films, and alternatives to them, are frequently explored.
Children attending the Festival are also instructed to view each film carefully and critically, so that they may cast an informed ballot for %u2018Best of the Fest.%u2019 These interactive experiences enrich Festival audiences with a wide range of cultural perspectives and give them "behind-the-scenes" understanding of the art and craft of filmmaking.
Festival Highlights, 1983-2004:
During the past 21 years, the Festival has developed into a world-class event that is widely recognized as the major Festival of films and videos for children in North America:- Over 55,000 children, the majority from low-income Chicago communities, have attended free of charge.
- Over 220,000 children have attended the Festival on school field trips.
- More than 1,860 new films have received world premieres at the Festival.
- Hundreds of films %u201Cdiscovered%u201D at the Festival have gone on to gain commercial U.S. distribution.
- Approximately 60% of features shown at the CICFF will be available to rent at Blockbuster and other video stores following the Festival.
- Hundreds of filmmakers, media professionals, and celebrities from places as far away as Sri Lanka, Russia, Senegal, and New Zealand have led workshops and discussions with Chicago-area children.
Leaders in the Field of Media Education:
- The CICFF is the only festival in the world that publishes a 120-page curriculum to accompany festival programs, making every festival screening a class in media literacy.
- In contrast with scores of festivals who hold small children%u2019s juries of 4-10 children, the CICFF trains a 60- member children%u2019s jury divided into two age groups.
The unique curriculum developed to train the CICFF children%u2019s jury has been refined to create a %u201Cmedia literacy matrix%u201D focused on helping children to read the media. This powerful training approach was integrated with production workshops for children.
Media Smart %u2013 In 2005, the launch of this program enabled the CICFF to expand its program offerings into CPS schools year-round. The Media Smart program exposes children to multi-cultural short films in curriculum supported screenings designed to help build and improve fundamental skills required for success in school.
Young Chicago Critics %u2013 2001 saw the creation and implementation of one of the most unique and exciting media education opportunities in the history of the Festival. The YCC is designed as intensive 8-day experience in which children learn the fine art of film critique and interpretation, for the purpose of creating written reviews.
Dream Screen %u2013 In 1993, the festival piloted a ground breaking animation workshop for children, created in collaboration with the Swedish Film Institute. Films made during the Dream Screen project have been screened at festivals worldwide and on HBO.
Media Arts Camp %u2013 In 1995 Facets created the nation%u2019s first media camp, introducing 150 children to the basic techniques of filmmaking and media literacy. Films created during Media Camp have received top prizes at the Chicago Youth Film and Video Festival.
Cinema-Tech! %u2013 1997 saw the launch of an intensive computer filmmaking workshop in which a team of children learned multi-media programs and applied them to filmmaking.
Adult Outreach: Workshops for Educators, Parents, Pediatricians, Public Health Experts
In 1995, the CICFF created its first media literacy workshop for educators and parents. CICFF now offers 5 specialized outreach workshops in media education for families, educators, health care and childcare specialists. These workshops show parents how to teach children to watch TV and movies "the right way". The seminars offer CPDU%u2019s for educators and teach unique methodologies for using media to improve classroom learning.2002 : Recognition by the Academy of Motion Picture Arts and Sciences The CICFF becomes the only children%u2019s festival in the world to be recognized by the Academy of Motion Picture Arts and Sciences as an Academy qualifying festival. Top prizewinners from the CICFF Adult juries in the categories of live action short film and animated short film qualify to be seen by the Academy%u2019s nomination committee.
2004: CICFF Invited to Address World Summit on Media for Children
The CICFF%u2019s standards and criteria for excellence were presented at the World Summit on Media for Children in Rio de Janeiro, Brazil in a special session to encourage the increased production and distribution of high quality children%u2019s media.






































The Chicago International Children's Film Festival is a program of Facets Multi-Media, Inc.